The Hindu is an English broadband language daily newspaper headquartered at Chennai with a daily circulation of 1.45 million copies as of Jan−Jun 2016 as per the Audit Bureau of Circulations making it India’s second most circulated English newspaper. According to the Indian Readership Survey in 2014, it was India’s third most widely read English newspaper with a readership of 1.6 million people. As of November 2015, it is published from 18 locations across nine states: Bengaluru, Chennai, Hyderabad, Thiruvananthapuram, Vijayawada, Kolkata, Mumbai, Coimba-tore, Madurai, Noida, Visakhapatnam, Kochi, Mangaluru, Tiruchirappalli, Hubballi and Mohali.

The Hindu carries ads as follows :

• Classified Text Ads: These are the cheapest ads as they are printed on a simple, run-on-line (ROL) words format and are charged by the word/line.
• Classified Display Ads: These are costlier ads as they allow enhancements like colour, visuals and logos and are charged by the sq.cm.
• Display Ads: These are the costliest ads as there are no restrictions on the size, colours or pages used, and they are also charged by the sq.cm.

Ads in The Hindu are carried in the following formats:

• Recruitment Ads: These will help bridge the gap when there is requirement of staff, either because of employees moving out or and organisation’s expansion plans.
• Change of Name Ads: To officially change one’s name for any reason, one needs to first get an affidavit from a notary public stating why the name is being changed to the new one. With copies of this affidavit, the person must place ads in in 2 newspapers — one a national newspaper, while the other is a local vernacular newspaper. The Times of India’s nationwide reach makes it ideal for the purpose.
• Obituary Ads: When someone is no more, an obituary ad carries the news for public consumption and informs of funeral details and ceremonies observed after the funeral.
• Lost & Found ads: Such ads are placed to find a lost possession (a watch or pet) or get a replacement (a passport, share certificate, certificate etc.).
• Property Ads: To buy, sell, rent or lease property of any kind anywhere needs an ad to interest people.
• Business Ads: The business sector is expanding rapidly and only effective advertising of all types of business makes this all the more possible.
• Motor Vehicle Ads: Old and new old vehicles of all kinds — from three- and four-wheelers to trucks and dumpers — along with accessories and service stations are best sold through ads of every kind in every medium.
• Education Ads: Education is essential for improving qualitative life. From preschool to postgraduate levels and including complementary sources of learning like schools for the arts, sciences and technical subjects need to advertise their programmes widely for the benefit of those seeking their courses and classes.
• Public Notice Ads: Public Notice ads are issued by individuals, private companies and government organisations in connection with conveying the information to the general public where for possible responses.

Through the week, The Hindu provides ample opportunities for advertising as follows:

• Metro Plus: Every day in many editions as a city-centric feature which covers local events and articles published on article on life style, health, fitness and Page 3 events.
• Property Plus (in the Habitat feature):Every Saturday covers articles on current real estate market trends and property prices trending.
• Friday Review: Every Friday is a special feature where The Hindu editorial team publishes their reviews on products, entertainment and other services offered by people.
• Empowerment Plus: Every Wednesday is a special feature on recruitment covering articles on company trends through which job seekers can update themselves to face the interview.
• Education Plus: Every Monday is a special feature on education and related articles for students.

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